The world of fashion is no longer just about fabric and thread; it’s increasingly intertwined with the digital realm. Technology is rapidly transforming how designers create, how brands present their collections, and how audiences experience style. This evolution was brilliantly showcased at the recent Blenders Pride Fashion Tour 2025, themed “The One and Only,” which cemented its reputation as a pioneering platform where innovation meets iconicity.

The Evolving Canvas: Fashion Meets Technology 

The synergy between fashion and technology is creating unprecedented possibilities. From concept to catwalk, digital tools are empowering designers to explore new frontiers in creativity. This isn’t just about efficiency; it’s about expanding the very definition of style. The Blenders Pride Fashion Tour has consistently embraced this evolution, demonstrating how technology can enhance the narrative, amplify the spectacle, and create truly immersive fashion moments. The 2025 edition, particularly, highlighted how integrating technology can elevate design and audience engagement beyond traditional expectations.

Spotlight on Vizag: Where Pixels Met Fabric 

Nowhere was the fusion of tech and textiles more apparent than during the Vizag stop of the Blenders Pride Fashion Tour. Designer Akshat Bansal, under his label Bloni, presented a collection that was a masterclass in futuristic fashion. The showcase went beyond conventional design, incorporating:

  • AI-Generated Visuals:

    Stunning visuals created through human-machine collaboration served as dynamic backdrops and perhaps even influenced patterns, showcasing a blend of artistic vision and artificial intelligence.

  • 3D-Modeled Elements:

    Garments featured elements conceived and potentially realized through 3D modeling, adding unique structural dimensions

  • Innovative & Photochromatic Textiles:

    The collection experimented with unconventional materials and, most strikingly, featured photochromatic technology, allowing outfits to visibly transform in real-time when exposed to light – a truly interactive element.

Showstopper Tamannaah Bhatia embodied this avant-garde vision, bringing the technologically advanced designs to life on the runway. Complemented by Chef Mohammed Ashiq’s curated cuisine and the pulsating live beats of Ritviz, the Vizag show demonstrated a holistic integration of style, sound, and cutting-edge technology, creating a mesmerizing and unforgettable experience. As designer Akshat Bansal noted, fashion is becoming an evolving dialogue between innovation, technology, and self-expression.

Beyond the Garment: Tech-Enhanced Experiences 

Technology’s role at the Blenders Pride Fashion Tour 2025 extended beyond the clothes themselves. The Mumbai showcase, for instance, featured a breathtaking spectacle: a majestic floating runway constructed at Bayview Lawns. This innovative use of engineering and space provided a stunning backdrop against the city’s coastline for Tarun Tahiliani’s exquisite “Dreamscape” collection, turning the presentation itself into a technologically enabled marvel.

Across multiple cities, the integration of live music performances – from Hari & Sukhmani in Chandigarh to Ritviz in Vizag, DJ Ma Faiza in Mumbai, and rappers KR$NA and KARMA in the Guwahati finale – utilized sophisticated sound and lighting systems to create immersive, multi-sensory environments that seamlessly synced with the energy of the fashion showcases. Even the opening tribute to Rohit Bal in Gurugram utilized “experiential elements” designed to capture the essence of his creative universe, demonstrating how technology can help craft unique atmospheres.

The Blenders Pride Fashion Tour Vision 

The success of the 2025 tour underscores its commitment to being more than just a series of fashion shows. Kartik Mohindra, CMO at Pernod Ricard India, repeatedly emphasized the tour’s role as “‘The One and Only’ platform converging innovation and iconicity like never before,” highlighting the commitment to pushing creative boundaries and showcasing the evolving face of fashion.

This vision was echoed by tour curator Ashish Soni, who celebrated the impact the Blenders Pride Fashion Tour creates by bringing together the best in fashion and style, evolving into a unique platform for “en vogue experiences.”

The crucial partnership with the Fashion Design Council of India (FDCI) further solidified this forward-thinking approach. FDCI Chairman Sunil Sethi expressed pride in the collaboration, stating their shared commitment “to shaping the future of fashion experiences” and redefining the fashion landscape. This synergy between FDCI’s expertise and the tour’s cutting-edge vision was evident throughout the multi-city journey.

Also Read – En Vogue Diaries: Tarun Tahiliani’s Spectacle of Style and Innovation

The Future is Now 

The Blenders Pride Fashion Tour 2025 offered a compelling glimpse into the future of style. By seamlessly weaving technology into design, presentation, and overall experience, the tour didn’t just showcase collections; it created dynamic, interactive narratives. From AI-assisted visuals and colour-changing fabrics in Vizag to the awe-inspiring floating runway in Mumbai, “The One and Only” edition proved that when fashion embraces technology, the possibilities are limitless, setting a dazzling benchmark for style innovation in India.